"Traditional Radio Stations Have Lost Faith of Listeners
If I thought our city’s 911 Director was tough on radio, the BBC’s head of radio and education, recently said “Radio as we’ve always known it, has lost the faith of listeners.” He explained that “where once it was everything, now it is not. In fact, for many listeners, it is no longer their default.”
"Boomers Know Great Radio When They Hear It
Baby Boomers grew up during a time when great radio personalities dominated the airwaves. Broadcasters like Harry Harrison, Robert W. Morgan, Larry Lujack, Dan Ingram, The Real Don Steele, Ron Lundy and so many more filled our lives with information, entertainment, community and companionship. It was a time when radio stations had local news teams, great promotions, exciting radio jingles, stationality and air personalities. Personalities, so important in our lives that we wanted to meet them more than the recording artists that created the music they played.
Radio for Baby Boomers isn’t like that anymore, so they’re moving on.
The boomer generation now embraces smartphones, smart speakers and social media with a vengeance, taking all their dollars to spend right along with them. "
How true this is. The Wolfman Jack days are gone. Great radio is gone. Even great TV is gone. The Boomers are here and I am one and radio left me behind. That's why I do it myself. Even Zoomer 740 in Toronto isn't really Boomer stuff. They are afraid to go back further than the late 60s as they still have to get advertisers. Only a few hours on a Saturday evening is real Boomer hits. It was not surprising in the article that seemed to show that the Boomers listened to radio the least when radio's best era was the young baby boomer generation. We didn't abandon radio, radio abandoned us.
That's right, Art Bell was a DJ originally, I read that in his bio after he passed, and he had told bits of his story on the air at times too. He even did low power radio from the military base he was assigned to.
I guess Art wasn't syndicated like Wolfman, who took everything big, from the transmitter power on the Mexican Border Blaster station to his cars, all big as his personality. Kids used to think he was a real Werewolf.
His story was on Our American Stories last week or two ago. A couple of kilowatt local AMs run that show when the doctors aren't on and I caught most of the report, pretty nice. Found it, check out this page and March 18th.