Post by Boomer on Mar 26, 2020 6:53:42 GMT
Found on radio veteran Dick Taylor's blog.
Full article:
dicktaylorblog.com/2020/03/08/where-have-all-the-baby-boomers-gone/
I wonder what "stationality" means?
Where Have All the Baby Boomers Gone?
By DickTaylorBlog
"Traditional Radio Stations Have Lost Faith of Listeners
If I thought our city’s 911 Director was tough on radio, the BBC’s head of radio and education, recently said “Radio as we’ve always known it, has lost the faith of listeners.” He explained that “where once it was everything, now it is not. In fact, for many listeners, it is no longer their default.”
"Boomers Know Great Radio When They Hear It
Baby Boomers grew up during a time when great radio personalities dominated the airwaves. Broadcasters like Harry Harrison, Robert W. Morgan, Larry Lujack, Dan Ingram, The Real Don Steele, Ron Lundy and so many more filled our lives with information, entertainment, community and companionship. It was a time when radio stations had local news teams, great promotions, exciting radio jingles, stationality and air personalities. Personalities, so important in our lives that we wanted to meet them more than the recording artists that created the music they played.
Radio for Baby Boomers isn’t like that anymore, so they’re moving on.
The boomer generation now embraces smartphones, smart speakers and social media with a vengeance, taking all their dollars to spend right along with them. "
By DickTaylorBlog
"Traditional Radio Stations Have Lost Faith of Listeners
If I thought our city’s 911 Director was tough on radio, the BBC’s head of radio and education, recently said “Radio as we’ve always known it, has lost the faith of listeners.” He explained that “where once it was everything, now it is not. In fact, for many listeners, it is no longer their default.”
"Boomers Know Great Radio When They Hear It
Baby Boomers grew up during a time when great radio personalities dominated the airwaves. Broadcasters like Harry Harrison, Robert W. Morgan, Larry Lujack, Dan Ingram, The Real Don Steele, Ron Lundy and so many more filled our lives with information, entertainment, community and companionship. It was a time when radio stations had local news teams, great promotions, exciting radio jingles, stationality and air personalities. Personalities, so important in our lives that we wanted to meet them more than the recording artists that created the music they played.
Radio for Baby Boomers isn’t like that anymore, so they’re moving on.
The boomer generation now embraces smartphones, smart speakers and social media with a vengeance, taking all their dollars to spend right along with them. "
Full article:
dicktaylorblog.com/2020/03/08/where-have-all-the-baby-boomers-gone/
I wonder what "stationality" means?
