Post by Deleted on Apr 9, 2018 17:08:48 GMT
Way To Become Known
In the 1960s we had a station in our town that painted their call letters on the side of a deluxe station wagon and it said: "KWK - Cityrama - 1380 kHz".
That car was a rolling billboard for the station and drove around every evening stopping at pre-announced locations where hosts Jack and Jerry would get out and interview people. A station engineer arranged a remote link with the transmitter in the rear of the vehicle, 10' antenna on the bumper, and the noisy power generator that could always be heard in the background.
One night the Cityrama Car was parked at the Coronado Hotel, 1-block from my home, so I walked over and got interviewed.
Skip ahead to 2018 and paint your van with your call letters... "KOOL Town Talk 1700"... and broadcast from your vehicle both in motion and at stopping points...
"Tonight here we are at Walmart checking to see what people are buying as they come out of the store. Here's a guy who has a life-size rubber doll... sir, what are you planning to do with your doll when you get home?"
As your fan base grew, they would follow the "Town Talk Van" and listen on their dashboards.
If you became popular enough the traffic copters would mention where you were with your long procession of listeners blocking traffic.
In the 1960s we had a station in our town that painted their call letters on the side of a deluxe station wagon and it said: "KWK - Cityrama - 1380 kHz".
That car was a rolling billboard for the station and drove around every evening stopping at pre-announced locations where hosts Jack and Jerry would get out and interview people. A station engineer arranged a remote link with the transmitter in the rear of the vehicle, 10' antenna on the bumper, and the noisy power generator that could always be heard in the background.
One night the Cityrama Car was parked at the Coronado Hotel, 1-block from my home, so I walked over and got interviewed.
Skip ahead to 2018 and paint your van with your call letters... "KOOL Town Talk 1700"... and broadcast from your vehicle both in motion and at stopping points...
"Tonight here we are at Walmart checking to see what people are buying as they come out of the store. Here's a guy who has a life-size rubber doll... sir, what are you planning to do with your doll when you get home?"
As your fan base grew, they would follow the "Town Talk Van" and listen on their dashboards.
If you became popular enough the traffic copters would mention where you were with your long procession of listeners blocking traffic.
