Post by Deleted on Jun 10, 2014 16:13:10 GMT
The several threads of my media career include writing and producing for an advertising agency, while operating a recording studio involved in commercial projects of many kinds, and staff work for radio and tv stations.
During the whole experience I've learned a lot about both positive and negative advertising.
There is even a maxim that says, "There is no such thing as bad publicity." This notion holds that even a bad review gets the product's name in front of the public, and memory being frail, most people will remember the brand and forget the disparaging remarks.
Even something so small as part 15 hobby broadcasting is subject to the "art" of negative advertising, as evidenced by a website seemingly dedicated to undermining the AMT5000, a high quality transmitter kit from sstran.com. Why would anyone bother to sustain an ongoing attack on a small kit while claiming to be a part 15 hobby site? There are two possible reasons.
If the rationale is sane and deliberative, it could have to do with vested interest in much more expensive so-called "certified" transmitters, which have reason for discomfort from a significantly less expensive product that matches or exceeds the quality of the "Cadillac" units. Part 15 is a relatively small niche market, and the end customer is bound to shop for price along with quality.
Indeed the now legendary "Transmitter Challenge" was orchestrated to pit the certified transmitters against the sole kit wedged into the competition without the consent of the manufacturer.
Undisclosed was the conflict of interest of one of the three test engineers whose company distributes two brands of certified transmitter, by "chance" the very two which took first and second place in the sport-like event.
www.pelhambroadcasting.com/part15iradio_installation.html
As was predicted by onlookers the AMT5000 Kit took last place.
But the story is just beginning, as one obsessive attacker has continuously and is still posting repetitive claims that have morphed from "The AMT5000 is not genuine Class-E" to the most recent "The manual is poorly written," which has now been said almost one-hundred times.
The ruminant website owner uses each back-and-forth to recall how the manufacturer has not responded.
The other reason for the permanent assault, if not based on a purposeful agenda, would of course be mental disorder of the "hate criminal" pathology, directed not on race, sexism or politivism, but simple resentment for being rebuffed as petty nuisances.
Meanwhile, sales of the AMT5000 have held steady since its introduction and there has yet to be a single dissatisfied buyer. I'm about to get my second one, and this whole experience has soured me on certified transmitters, which is probably not what the downers were aiming for.
Thanks for the free advertising and keep it coming.
During the whole experience I've learned a lot about both positive and negative advertising.
There is even a maxim that says, "There is no such thing as bad publicity." This notion holds that even a bad review gets the product's name in front of the public, and memory being frail, most people will remember the brand and forget the disparaging remarks.
Even something so small as part 15 hobby broadcasting is subject to the "art" of negative advertising, as evidenced by a website seemingly dedicated to undermining the AMT5000, a high quality transmitter kit from sstran.com. Why would anyone bother to sustain an ongoing attack on a small kit while claiming to be a part 15 hobby site? There are two possible reasons.
If the rationale is sane and deliberative, it could have to do with vested interest in much more expensive so-called "certified" transmitters, which have reason for discomfort from a significantly less expensive product that matches or exceeds the quality of the "Cadillac" units. Part 15 is a relatively small niche market, and the end customer is bound to shop for price along with quality.
Indeed the now legendary "Transmitter Challenge" was orchestrated to pit the certified transmitters against the sole kit wedged into the competition without the consent of the manufacturer.
Undisclosed was the conflict of interest of one of the three test engineers whose company distributes two brands of certified transmitter, by "chance" the very two which took first and second place in the sport-like event.
www.pelhambroadcasting.com/part15iradio_installation.html
As was predicted by onlookers the AMT5000 Kit took last place.
But the story is just beginning, as one obsessive attacker has continuously and is still posting repetitive claims that have morphed from "The AMT5000 is not genuine Class-E" to the most recent "The manual is poorly written," which has now been said almost one-hundred times.
The ruminant website owner uses each back-and-forth to recall how the manufacturer has not responded.
The other reason for the permanent assault, if not based on a purposeful agenda, would of course be mental disorder of the "hate criminal" pathology, directed not on race, sexism or politivism, but simple resentment for being rebuffed as petty nuisances.
Meanwhile, sales of the AMT5000 have held steady since its introduction and there has yet to be a single dissatisfied buyer. I'm about to get my second one, and this whole experience has soured me on certified transmitters, which is probably not what the downers were aiming for.
Thanks for the free advertising and keep it coming.