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Post by Deleted on Feb 10, 2013 19:31:46 GMT
Two things I have said in the past may be coming together into a newly born slogan, which I may present to the ALPB for consideration.
Tripping into the recent past, at separate times I said the following things:
1) We are always hearing the dumb question "What do listeners want?" It's a silly question, like asking a 4-year old what it wants for dinner. I believe you must TELL 4-year olds and listeners what they want;
2) The ALPB slogan, "Bringing radio back to the people", may be an undeliverable promise, in that we cannot bring our signal to the people.
So now I unveil a proposed new slogan, TELLING listeners what they want...
"Radio is What You Want."
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Post by Admin on Feb 14, 2013 2:35:14 GMT
My thoughts are that as a group, we offer alternative programming. We are not the voice tracked, commercialized sound of a typical radio station.
In this way we are returning to the roots of broadcasting. We are offering a live personality.
Our slogan does not promise to deliver a signal that blankets a wide area. Rather, to provide programming that will engage listeners like radio in the '50's did. Real people reaching out to the listeners, making them a part of the process instead of passive drones.
If people simply want a juke box, let them plug into a player. If they want to be part of the entertainment, give them something that makes them feel connected. Bringing Radio Back To The People...
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Post by Deleted on Feb 16, 2013 22:47:41 GMT
MRAM, I think you have a point. "Bringing Radio Back To The People". The question is: How do you do it??
Now about me and "Radio 199".
I don't know if you are interested in off-shore radio of the sixties like "Radio London", "Radio Caroline", "Radio Veronica", and so on. Ofcourse they want to make money but they were very important for a new vision on radio making.
I've almost 35 years in radio biz and that off-shore station are still an example for me to make radio. Thats one point.
The second is that I'm interested in music from the sixties. I found out that there were so many artist no one ever heart of with good music.
The third is that in the 60's & 70's there was no Soul culture in the Netherlands, a few exeptions, most "motown" soul.
When I started "Radio 199" these three points were the basic of the format.
So "Radio 199" is a music-sharing station. No long announcements, lots of talk, only to the point presentation.
But there's more. I've tried to make "Radio 199" a legal LPAM station, it didn't work. So "Radio 199" is also a "protest" station for LPAM.
Well, that's my story.
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Post by Admin on Feb 17, 2013 3:55:07 GMT
My station is primarily Indie music. In this way I avoid the whole "royalty" issue that so many worry about.
I enjoy almost any style of music. The great exception is RAP. Never got into that. The closest thing to MUSIC produced these days is Country. At least the artists are still playing instruments. So much of the commercial music is manufactured.
I grew up with the British Invasion of the 60's so naturally my favorite bands are the Beatles, Stones, etc. But I also like Doors, Buffalo Springfield, Talking Heads, Eurythmics, DEVO to name a few. Most of the time I can't tell you who I'm listening to, I'm just enjoying the sound.
As to "how do you do it", bring radio back to the people; stay local. Feature music produced locally. If you want the locals to hear your station, put them on the radio. Even the average person will tune in if you have them do an ID that airs every so often. "Hey, that's me on the radio!" What ever the format, you have to include your audience in the program.
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Post by Deleted on Feb 17, 2013 10:16:35 GMT
You got a point again. Royalties!
I think that if you want to bring radio back to the people, you need a strong ID and ofcourse a part of it is the format, whatever that format is.
You can write books about format, but that's paper, you have to do it also. You're right as you say stay local, wich means you are not a regional commercial station, so you can't copy a format. You have to make a format for yourselves and don't forget, your listners are not miles and miles away. That's what keeps me busy.
In my country we have lots of local/regional radio (we're a densely populated country) but when I listen to it I feel there's something missing. Probably it sounds to commercial, don't know exactly what it is. Another flaw is that to much people are involved in a local/regional radio station without haven't the knowledge of the art of radio making (they're all acting as stationmanager).
There must be continue innovation in radio making and there isn't.
One of my thoughts is to make a platform for people who are really interested in the art of radio making. Unfortunately my enemy is time.
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Post by Deleted on Feb 18, 2013 1:45:26 GMT
Hi Radio 199 and welcome to this forum, and tonight, this small radio station located on the west wall of my small house in the center of north America.
I have many stories to share, but I will begin with just a few.....
Since the 1950s all of the stations I have worked for including my hobby station now have carried programming from Radio Netherlands, The Dutch Broadcasting Service. Sorry the shortwave service has been mostly dismantled.
Radio Art has always been my focus, that is, programming that invents, explores, takes original positions.
As you say, format radio took this away and gave us a "factory assembly line of all the same", which I hated when I worked shifts at the "easy listening" station. I felt like a slave in the cotton field being forced to obey stupid rules.
In the 1980s the Corporation for Public Broadcasting (CPB) in the U.S. had a grant program seeking original programs, so I submitted a proposal for a show titled "DX America", a program all about radio broadcasting in the world. My first big subject was "Radio Caroline", the pirate radio ship, and I had tapes of the bold broadcasts that were heard onshore coming from open sea. CPB never wrote back to tell me I was turned down, but within a few months National Public Radio (NPR) did a big feature on "Radio Caroline", seemingly stealing my idea.
There are people in the world who love broadcasting and who try to do something about fixing it, and this Forum is part of the effort.
Welcome on board.
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Post by Deleted on Feb 18, 2013 20:23:08 GMT
Thank you for your welcome. Well I can tell a lot of stories to, but lets go to the point.
First: Carl suggested: "We are always hearing the dumb question "What do listeners want?" It's a silly question, like asking a 4-year old what it wants for dinner. I believe you must TELL 4-year olds and listeners what they want".
I think you're right, so you must tell the child: "You can take a candy", or otherwise: "Turn your radio on".
Next: "The ALPB slogan, "Bringing radio back to the people", may be an undeliverable promise, in that we cannot bring our signal to the people".
Why can't we bring our signal to the people?? I think when you run a part 15 station you try to bring radio to the people.
Think of this: "You can take a candy". "No mom, I'm not hungry" or in the other way: "Can I have two"??
So they don't turn the radio on or they do.
Third: "Radio is What You Want."
Is it?? Well you must try to make the candy as sweet as sweet can be, just irresistible. Then they have to taste it. When they taste it, it's delicious and you don't hear: "No mom, I'm not hungry".
In that case you're right Carl, Radio is what you want.
Probably this would do: What you hear on your Radio is what you get!
Now just a few words about your last posting.
In the 80's there was a (succesfull) pirate station on FM near Amsterdam called "Radio Unique". I knew some guys of them and let me tell you this: They had a format but .............. they got more do nots then do. By the way, they were very succesful, bot noone did know about the do nots.
But that's not what I ment with a format. A format needs: improvisation, spontaneity and ofcourse it needs your radio heart.
The format must give you enough room to move in your programs and you might never get the feeling that you're in prison.
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