Cousin Brucie (Bruce Morrow), the legendary New York City Top 40 disc jockey returns to WABC (770), where he ruled nights through the 1960s and early 1970s. Morrow will host “Cousin Brucie’s Saturday Night Rock & Roll Party” from 6-9pm, beginning Sept. 5 on the Red Apple Media-owned talk outlet. Morrow’s return broadcast re-air on Labor Day, Sept. 7 from 3-6pm.
“Cousins, this is literally one of the most exciting projects of my life,” Morrow said in a release. “It completes a circle… a career circle. It all started at WABC, and here we are all these years later, and the magic is still here. And what magic we’re going to make.”
Morrow was hosting a twice-weekly program for SiriusXM, stepping away from the satcaster Aug. 1 to return to broadcast radio.
WOW!! I remember listening to him on WABC in the late 60s in Toronto when the skywave kicked in. He's still alive!, and still doing radio! Would have never thought. I will listen for sure but I don't think he will sound like he did in the 60s. So WABC will be a music station for 3 hours one day a week? Too bad they will not be a full time oldies rock and roll station. Maybe the best AM revitalization is to get back to the roots of it's hayday......radio dramas, great local DJs and rock 'n' roll.
Hope some of y'all got to hear Cousin Brucie tonight. I got to listen here a bit, on a pocket transistor radio, and while going to the store for weekend food, and really, it was a big love fest for Brucie's return. He had people writing in and calling the host after his show, and it seems some of them hadn't heard him since he left AM for Sirius satellite years ago. I understand he was off broadcast airwaves for the past 15 years.
Brucie was on from 6 to 9 pm, and I got to hear it starting at 7:30 when other stations signed off of 770 allowing WABC to come through. It was worthwhile to listen to the host after Brucie the next hour, as they are long time friends in radio, and he had praise too, Brucie bringing rock & roll and The Beatles to NYC for the Boomer generation.
One of the great things that came up on the show after was how Brucie was doing his show live, and how top-40 radio is done so differently now, where the DJ isn't even there, and the dialog between the songs has been recorded earlier, so that's why it sounds so lifeless. I know it's an issue that comes up here too. The host also said Brucie has done his show every saturday night since 1960.
I enjoyed it, feeling like I was part of something on the radio again, with the emotion of it listening live. Brucie reminded me of a big ol' lion sitting in front of the microphone, king of the airwaves once again.
Brucie said that the show he just did was going to be repeated on Monday, he didn't give a time, but I assume it will show it on their website. If you cook out on Labor Day, maybe you'll be in range of reception, just don't let your radio fall into the grill.
I had been thinking about posting a reminder too, but didn't have time, and thought I'd listen and just post a review.
They were coming in like a local station here too, the only thing being that someone else must have left their transmitter on, but with no audio, and it would fade in and cause a beat at times. ABC was stronger, but it was enough to cause choppy flutter to come in strong a few times.
As for the monday Labor Day airing, Radio Insight says that it will be from noon until 3 pm, so I won't get it, there's a regional daytimer on 770, and I'm below you in WPA, so we're too far their transmitter.
Was glued to the radio listening to Cousin Brucie tonight Sept 12 and loved it! If only these stations could get back to their heyday and do this full time.....Make AM great again! Rock and roll, great DJ line up. I think the directors should look at the ratings to the 3 hours Cousin Brucie is on and take a hint. You've got listeners all over the eastern seaboard that turn it off as soon as it's over and back to the normal S''''t.
I was listening to 770 AM on a Panasonic portable tonight, and didn't have great propagation this week, but the signal was good enough to listen, and I'm used to listening to fading AM signals at night.
Next week I want to e-mail Brucie and ask if they could turn on AM stereo, since he's a music show. I don't know what their transmitter is like now, or if they have a stereo exciter, but they'd be a good candidate, 50 kw on low band 770, with a single antenna, which is better from a technical standpoint.
I like that, 'Make AM Great Again!' slogan! Live and local, taking requests from fans. How many people would appreciate that if given a chance, hearing more live DJ and a variety of other shows on the air?
Now the watchword for radio stations 'cheap', that's what the Telecommunications Act of 1996 and network consolidation has done for us. Live radio takes a special setup and attention compared to a digital wave file editor on a computer to make your show. Are we even grooming DJs and other hosts to be quick witted in live broadcast situations like Brucie? I've heard other legends on Sirius, and on line with shows that are highly produced, but I don't think they're as much fun as Brucie live.