Post by Deleted on May 12, 2018 14:25:54 GMT
Are the Religions the Only Glutcasters?
As we know, "spam" is the spreading of unwanted or unauthorized advertising. It came into being as an internet thing, but it has an earlier history on radio while the word "spam" had yet to be coined.
In the boisterous first years of radio many of the startups saw "wireless" as a way to advertise what they wanted to promote.
Locally here in St. Louis a department store chain known as "Stix, Baer & Fuller" started a radio station called WSBF, physically located in their flagship downtown store, and scheduling programming that attracted people into the store.
In Chicago the world's largest retailer launched WLS, "World's Largest Store", as a vehicle for promoting the Sears Roebuck Company and its thriving catalog business... sort of a pre-internet sales mechanism combining radio, postal mail, and the catalog itself to involve customers as closely as the web today becoming an integral part of life.
The early 100% commercial radio stations were ended when the FCC ruled that companies and products could not monopolize radio frequencies which belonged to the general public, and that station licensees could only devote a fraction of their airtime to paid commercial messages.
WSBF in St. Louis was closed and its frequency taken over by KMOX, with the "MO" representing Missouri, and the "X" because the station launched on Christmas Day.
WLS separated from Sears Roebuck's retail company and became a continuing entity under the same call letters.
But religious stations managed to retain exclusive use of their stations and are able to devote 100% of their time to promoting their own brand, and can even claim that world affairs have religious significance, a conflation of fantasy and reality.
All that to reach the main point of the moment... low power radio stations operating under FCC Rules Part 15 have no content restrictions whatsoever and could broadcast total commercial messages with no other obligation to fulfill.
In fact real estate radio, the "Talking House" and "Talking Sign" stations demonstrate exactly what we're talking about.
Our Low Power Hour #2 demonstrates an early attempt to launch a parking lot radio station for a Howard Johnson's Restaurant with menu announcements sandwiched by the Top 10 hit records. If we had been slightly smarter our idea could have succeeded, but we didn't understand the engineering and installed an overly strong transmitter which reached far beyond the target area.
So let's do it now! Our low power radio companies can sell air time for... let's coin a word... Glutcasting!
Shopping mall stations, gas station stations, grocery store parking stations, city hall stations, park stations, bank stations... there's no end to possibilities!
As we know, "spam" is the spreading of unwanted or unauthorized advertising. It came into being as an internet thing, but it has an earlier history on radio while the word "spam" had yet to be coined.
In the boisterous first years of radio many of the startups saw "wireless" as a way to advertise what they wanted to promote.
Locally here in St. Louis a department store chain known as "Stix, Baer & Fuller" started a radio station called WSBF, physically located in their flagship downtown store, and scheduling programming that attracted people into the store.
In Chicago the world's largest retailer launched WLS, "World's Largest Store", as a vehicle for promoting the Sears Roebuck Company and its thriving catalog business... sort of a pre-internet sales mechanism combining radio, postal mail, and the catalog itself to involve customers as closely as the web today becoming an integral part of life.
The early 100% commercial radio stations were ended when the FCC ruled that companies and products could not monopolize radio frequencies which belonged to the general public, and that station licensees could only devote a fraction of their airtime to paid commercial messages.
WSBF in St. Louis was closed and its frequency taken over by KMOX, with the "MO" representing Missouri, and the "X" because the station launched on Christmas Day.
WLS separated from Sears Roebuck's retail company and became a continuing entity under the same call letters.
But religious stations managed to retain exclusive use of their stations and are able to devote 100% of their time to promoting their own brand, and can even claim that world affairs have religious significance, a conflation of fantasy and reality.
All that to reach the main point of the moment... low power radio stations operating under FCC Rules Part 15 have no content restrictions whatsoever and could broadcast total commercial messages with no other obligation to fulfill.
In fact real estate radio, the "Talking House" and "Talking Sign" stations demonstrate exactly what we're talking about.
Our Low Power Hour #2 demonstrates an early attempt to launch a parking lot radio station for a Howard Johnson's Restaurant with menu announcements sandwiched by the Top 10 hit records. If we had been slightly smarter our idea could have succeeded, but we didn't understand the engineering and installed an overly strong transmitter which reached far beyond the target area.
So let's do it now! Our low power radio companies can sell air time for... let's coin a word... Glutcasting!
Shopping mall stations, gas station stations, grocery store parking stations, city hall stations, park stations, bank stations... there's no end to possibilities!