Post by Boomer on Sept 28, 2019 0:40:55 GMT
HR Radio
Oh no, one of these articles again. Better get your act together radio people!
Readmore link:
radioinsight.com/ross/180600/the-things-we-left-undone/
Boomer
Oh no, one of these articles again. Better get your act together radio people!
The Things We Left Undone
By Sean Ross On Sep 23, 2019
Radio Show 2019 NAB RAB Sean RossThe HD Radio ads started nearly 15 years ago. They were hard to miss for a while, even when only broadcasters themselves and the most dedicated hobbyists owned an HD radio. The ads tried to explain “stations between the stations,” but to most people, the concept was nebulous, and so was the navigation of the radio, something confirmed when I went to buy an HD Radio. Then the Pandora app came to the iPhone and made clear which new technology was truly embraced by consumers.
HD Radio’s most prominent role now is to feed FM translators — some of which fill needed niches and provide a valuable public service, some of which are just spoilers. Had America developed an easier-to-use and more robust HD Radio, we might now have the viable digital tier that exists in the U.K. or Australia (where usage of streaming audio alternatives is indeed lower these days). At worst, broadcasters would have had more additional stations ready for the age of streaming. Instead, the job of providing and organizing niche channels remained with satellite radio, HD Radio’s intended target
By Sean Ross On Sep 23, 2019
Radio Show 2019 NAB RAB Sean RossThe HD Radio ads started nearly 15 years ago. They were hard to miss for a while, even when only broadcasters themselves and the most dedicated hobbyists owned an HD radio. The ads tried to explain “stations between the stations,” but to most people, the concept was nebulous, and so was the navigation of the radio, something confirmed when I went to buy an HD Radio. Then the Pandora app came to the iPhone and made clear which new technology was truly embraced by consumers.
HD Radio’s most prominent role now is to feed FM translators — some of which fill needed niches and provide a valuable public service, some of which are just spoilers. Had America developed an easier-to-use and more robust HD Radio, we might now have the viable digital tier that exists in the U.K. or Australia (where usage of streaming audio alternatives is indeed lower these days). At worst, broadcasters would have had more additional stations ready for the age of streaming. Instead, the job of providing and organizing niche channels remained with satellite radio, HD Radio’s intended target
radioinsight.com/ross/180600/the-things-we-left-undone/
Boomer
